SEO
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Search engine optimisation, SEO, is the art of setting up a website with a structure, architecture and navigation that makes the website easy for users and search engines to navigate and read. In addition, correct coding, architecture and structure means that screen readers can properly access the website.

SEO is so much more than just optimising for browsers – every website should be optimised for website visitors and should be properly coded following W3C guidelines, then not only search engines but visitors and screen readers can easily read your website.

Anyone can make their website perform better in searches if they are just prepared to put some effort in. If you are in the UK then choose a .co.uk domain, they are always indexed faster than .com. If you want an international market then .com may work but it still won’t be indexed as quickly in the UK. Choosing the domain name and page titles is very important however if you have a website that has been around for a while do not abandon it for one with a keyword rich name, it is more worthwhile to keep the older domain and SEO this one.

Recent Articles

How To Compile A Good Keyword Analysis

If you are the owner of an online business, then you know that there are countless other businesses that are just like yours and that it is your responsibility, above all else, to persuade people to use your products, your services, and not those of anyone else. But how do you do that online, when you are faced with the task of getting people to even come to your site in the first place? That is the problem to which this article is the answer. read more

SEO: Organic vs. Paid Listings

In the battle for search engine supremacy, today’s digital marketing professionals have two key tools available to them that can raise their website’s ranking to new heights. The first, known as an organic search engine listing, requires no money but a great deal of time. The second option, a paid listing, requires a very little amount of time but a bit of financial investment. Both of these options have a number of benefits and drawbacks but, when used together, they can be a one-two punch that improves clicks, enhances conversion rates, and leads to a victory in the battle for ranking dominance. read more

SEO & Your Website Content

Search engines, on indexing websites looks at where the individual words and phrases occur. Words in Title tags, headings (h1, h2 etc) and emphasised in bold, italic or capitals are noted. You should look at your website’s content in the way your website visitors do. If a word or phrase is emphasised then you are clearly wanting your visitors to notice it but if you had every word in capitals, bold etc, then you would not be emphasising anything would you, plus your website would look a mess! read more

Keywords

Keywords and key phrases cause a great deal of confusion. If you search on the internet you will find many many different views. Many people will say that they are no longer relevant in search optimising (SEO) and that causes even more confusion, however when making these statements they are invariably referring to the meta tag “keywords”; they are not referring to the use of words that are important ie key, to your trade or business...
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Design

If you read the post on “How Search Engines Work”, you will see that the search engine spiders find websites and web pages by following links on pages they have already crawled and indexed. Therefore if you want the spiders to easily find your pages you need to make sure the structure of your website is flat. You should be able to get to every page on your website using a maximum of 2 clicks from your home page although ...
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Your Site

Search engines, on indexing websites looks at where the individual words and phrases occur. Words in Title tags, headings (h1, h2 etc) and emphasised in bold, italic or capitals are noted. You should look at your website’s content in the way your website visitors do. If a word or phrase is emphasised then you are clearly wanting your visitors to notice it but if you had every word in capitals, bold etc, then you would not be ...
more


Technical

You may have heard of Googlebot or Yahoobot, these are also called spiders. Search engines use these programmes to find their way through the maze of the internet, ie the web. The search engines’ spiders know certain parts of the web and find links from there to other sites in the web, hence if you set up a brand new website you need to make sure that there is a link from at least one other INDEXED URL on the web otherwise ...
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