Search engine optimisation, SEO, is the art of setting up a website with a structure, architecture and navigation that makes the website easy for users and search engines to navigate and read. In addition, correct coding, architecture and structure means that screen readers can properly access the website.
SEO is so much more than just optimising for browsers – every website should be optimised for website visitors and should be properly coded following W3C guidelines, then not only search engines but visitors and screen readers can easily read your website.
Anyone can make their website perform better in searches if they are just prepared to put some effort in. If you are in the UK then choose a .co.uk domain, they are always indexed faster than .com. If you want an international market then .com may work but it still won’t be indexed as quickly in the UK. Choosing the domain name and page titles is very important however if you have a website that has been around for a while do not abandon it for one with a keyword rich name, it is more worthwhile to keep the older domain and SEO this one.
How To Compile A Good Keyword Analysis
If you are the owner of an online business, then you know that there are countless other businesses that are just like yours and that it is your responsibility, above all else, to persuade people to use your products, your services, and not those of anyone else. But how do you do that online, when you are faced with the task of getting people to even come to your site in the first place? That is the problem to which this article is the answer. read more
SEO: Organic vs. Paid Listings
In the battle for search engine supremacy, today’s digital marketing professionals have two key tools available to them that can raise their website’s ranking to new heights. The first, known as an organic search engine listing, requires no money but a great deal of time. The second option, a paid listing, requires a very little amount of time but a bit of financial investment. Both of these options have a number of benefits and drawbacks but, when used together, they can be a one-two punch that improves clicks, enhances conversion rates, and leads to a victory in the battle for ranking dominance. read more
SEO & Your Website Content
Search engines, on indexing websites looks at where the individual words and phrases occur. Words in Title tags, headings (h1, h2 etc) and emphasised in bold, italic or capitals are noted. You should look at your website’s content in the way your website visitors do. If a word or phrase is emphasised then you are clearly wanting your visitors to notice it but if you had every word in capitals, bold etc, then you would not be emphasising anything would you, plus your website would look a mess! read more